Employee Swag Shop

The best way employees show their affinity for their work is through branded apparel and swag. I managed and designed products for the swag shop at Carvana for several years making sure the best products were offered so team members can represent the brand with pride. Many corporate stores and gifting experiences use out-of-date templates, leaving the user experience feeling ancient. The goal was to design an elevated shopping experience for team members, just like the company does for its online car buying experience. The new design focuses on improved navigation, site organization, consistent imagery, and a clean minimal design system, that allows the internal culture and the branded swag to shine.

Art Direction & Design: Kristin Dunmyre
UI: Stella Choe