Carvana Fest

Carvanafest, is an annual customer appreciation event that was established in 2014. The events team and I grew it to a 500+ person event hosted in seven different cities across the country. My role for Carvanafest was to develop the design aesthetic for the event unique to the city it was being hosted in. I began developing a poster concept that would then be translated into event signage, digital assets, wayfinding, t-shirts, and additional swag. Attending the event was always a highlight of the year as I was able to gain valuable insight into our company culture from team members in the field. I would also get to meet customers and have meaningful conversations about their personal experiences with the brand.

Art Direction, Event Design & Coordination: Kristin Dunmyre

Partnerships with Hatch Show Print & Bob Ewing