Lookbooks
Carvana has over 5,000 market operations team members interacting with customers every day. I would curate on-brand seasonal uniform looks that were presentable and could withstand the physical demands of the job. To launch the new looks, I art-directed photoshoots in local markets and designed a digital lookbook highlighting the market operations team culture and providing guidelines on how to best represent the brand.
Art Direction & Design: Kristin Dunmyre
Photography: Andrew Langdal